EN

United States (EN)

Australia (EN)

Canada (EN)

Canada (FR)

France (FR)

Germany (DE)

Ireland (EN)

United Kingdom (EN)

EN

United States (EN)

Australia (EN)

Canada (EN)

Canada (FR)

France (FR)

Germany (DE)

Ireland (EN)

United Kingdom (EN)

Blog

See how Rippling works like magic in our first-ever brand campaign

Author

Published

July 28, 2021

Updated

September 6, 2024

Read time

2 MIN

seo_image_652d1929_aBAMAKUq0

Every day, we talk to customers who, before using Rippling, never would have believed that their HR, IT, and employee management processes could be as fast and effortless as they are with our platform. We hear the words “like magic” all the time, but as engineers we know there’s a lot of hard, complex work that goes into making it feel that way. 

Making those magical experiences possible, though, is the reason for everything we do. It occurred to us that people who use Rippling for their daily jobs understand what it feels like, but what about all of the other people who should be using Rippling to simplify and automate their business? How could we share that work magic, or at least a sneak peek of it, with everyone else?

Enter Plum: Rippling’s “spokes-magician” and star of our very first brand campaign, “Work Magic”. Like a pantsuited Mary Poppins, Plum (and her puppet alter ego) might blow into your office and transform time-consuming tasks into instant solutions—for example, onboarding a new employee in 90 seconds versus the days or weeks it usually takes. She might also get a little carried away with her own magical powers, but don’t worry, she’ll get that ceiling fixed for you.

Watch “Work Magic” below, and share it with anyone who needs a little razzle dazzle today and every day.

Disclaimer

Rippling and its affiliates do not provide tax, accounting, or legal advice. This material has been prepared for informational purposes only, and is not intended to provide or be relied on for tax, accounting, or legal advice. You should consult your own tax, accounting, and legal advisors before engaging in any related activities or transactions.

Author

The Rippling Team

Global HR, IT, and Finance know-how directly from the Rippling team.

Explore more

seo_image_76c0e0f3_aBAMAKUq0
Aug 21, 2025
|
4 MIN

Work Magic Awards: How we recognize the employees who embody Rippling’s values

The annual Work Magic Awards honor the stellar Rippling employees who embody our leadership principles.

seo_image_7e255642_aBAMAKUq0
Aug 21, 2025
|
4 MIN

Meet Talent Signal: AI to help new hires succeed

Talent Signal reviews the first 90 days of work product for new hires to generate a “performance signal” for each employee.

seo_image_38acb4dc_aBAMAKUq0
Aug 21, 2025
|
1 MIN

Adding a touch of motion (and magic) to our product

Discover how Rippling brings products to life through animation with Magic Moments, enhancing user experience and engagement.

[Blog – SEO Image] HR General
Oct 1, 2025
|
3 MIN

Rippling earns 40 Voice of the Customer awards, now recognized for companies up to 5K

Rippling wins 40 Voice of the Customer awards, including #1 payroll for mid-market, based on feedback from 10,000+ HR professionals worldwide.

seo_image_96e4095a_aBAMAKUq0
Aug 21, 2025
|
5 MIN

Rippling’s design career ladder: How we help product designers level up

Rippling’s career ladder is a set of core competencies that lean into our mission and values

Don't get Saad. Get Rippling. | . png
Oct 1, 2025
|
5 MIN

SaaD is stopping companies in their tracks. We’re putting an end to it.

Rippling unifies HR, IT, Spend, and more on one platform with a shared source of truth: your employee data. Change something once — a new hire, a promotion, a termination — and it updates everywhere.

seo_image_9434988e_aBAMAKUq0
Aug 21, 2025
|
5 MIN

Dive Into Rippling: The First 30 Days According to 9 New Ripplers

New hires share what it’s like working at Rippling.

seo_image_77d2f61f_aBAMAKUq0
Aug 21, 2025
|
3 MIN

Introducing Rippling’s “Because HR Deserves Better” campaign

Rippling’s latest campaign, “Because HR deserves better” empowers HR teams to break free from outdated software.

See Rippling in action

Increase savings, automate busy work, and make better decisions by managing HR, IT, and Finance in one place.