Rippling and its affiliates do not provide tax, accounting, or legal advice. This material has been prepared for informational purposes only, and is not intended to provide or be relied on for tax, accounting, or legal advice. You should consult your own tax, accounting, and legal advisors before engaging in any related activities or transactions.
Adding a touch of motion (and magic) to our product
In this article
The pledge
Our intention was never to insert a bunch of flare where it wasn’t necessary. Customers love Rippling because of its simplicity. But they’re also a hard-working bunch, so if there was a way to add a touch of wonder to their day, we wanted to capitalize on that.
We identified a few opportunities in the Rippling UI:
Empty states: Screens that invite the user to take an action
Error states: Screens that inform the user they lack access
Success and failure states: Screens that report the outcome of an action
Loading states: Screens that should disappear quickly
You see interstitials like these all the time. They communicate critical information, but we’re so used to them that our eyes usually glaze over. It’s the UI equivalent of sitting in the DMV. Every now and then, though, a brand will turn the DMV into Disneyland.
Charming but doesn't speak to Enterprise customers
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Disclaimer
Author
Nick Wiesner
VP of Brand
Eager to transform an up-and-coming company in an industry ripe for creative disruption, Nick joined Rippling in 2019 with over 15 years of experience and built its brand from the ground up. Now, he leads an in-house team of 40 in activating a full-funnel strategy—including events, content, social, web design, corporate messaging, customer storytelling, paid media, and sponsorships.
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